http://www.promotemobilemarketing.com/seriously-optimize-for-mobile-searches-improve-local-rankings/
Seriously…Optimize for cell lookups improve local rankings?!
When you create and improve a website for local search conditions it is usually described as local Seo . Optimizing for local Seo conditions can be a great resource of traffic as there can be a rather surprisingly high number of lookups. In fact Google actually tells us that 1 out of every 5 lookups has local intent. So by only aiming for countrywide or general keywords businesses can miss out on a great opportunity. Now local search is being increased further by the cell web design. The sheer practicality and moveable factor of smart phones has made a big impact on the way each of us search the internet and especially domestically. Google data tells us that the share of lookups with local intent on a cell device can be as high as 40%. Here are some more facts taken from Google’s Think Insights Databoard: 94% of smartphone users have searched for local information and 84% have taken action as a result 57% of smartphone users look for local businesses and information once a week 25% of smartphone users look for local businesses or information daily Of smartphone users who searched for local info: 65% visited the business they appeared up 47% appeared up a business on a map or searched for directions 24% of smartphone searchers told others about the business they searched 29% made a in-store purchase It’s worth noting as well that the smaller the size of the smart phone screen, the results which rank higher in the cell position will tend to get more clicks then they would on a desktop device. So really all these facts and observations show one thing. That website owners and SEOs need to improve for local cell search but optimizing both for local and cell independently. The cell friendly pages targeted to local cell lookups enabling you to take advantage of cell traffic and apps such as Facebook’s cell app.
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